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The hard part just got easy. You know how to sell--that's your job, after all--but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach those elusive executives by thinking outside the box and using personalized approaches he calls "Contact Campaigns." Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model who became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever. Now he shares his tactics and tips in this essential guide for anyone who needs to make contact. In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he's developed after years of experience and from studying the secrets of others who've had similar breakthrough results--results that other marketers considered impossible, with response rates as high as 100 percent. Through real-life success stories, Heinecke lays out 20 categories of Contact Campaigns that anyone can research and execute. Tactics range from running a contact letter as a full-page ad in The Wall Street Journal to unorthodox uses of the phone, social media, email, and snail mail to using personalized cartoons to make connections. He also packs in plenty of tips on how to determine your targets, develop pitches, and gain allies in your contact's circle of influence. How to Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you can make the connections that are essential to your success.

Darren Shan's days as an ordinary schoolboy are over, and his life as the vampire's assistant has begun! With his mentor, Larten Crepsley, Darren joins the Cirque du Freak and slowly begins settling into his new role there, an adjustment made simpler when he makes a couple of new friends among the Cirque's performers. But life as a half-vampire can never be easy or ordinary - as Darren learns only too well when tragedy strikes! Demand Management Best Practices outlines an effective demand management model process tied to an integrated business process that will give your organization a competitive edge. The book helps you effectively respond to ever-increasing expectations for improved supplier delivery performance, product availability, and responsiveness and ongoing pressure from shareholders and stock market analysts to produce promised sales revenue and profit margins. It presents solutions for improving overall business performance for the end-to-end supply chain, shows you where to focus your time and attention to improve demand management processes, and discusses what How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing download book results to expect. The authors provide insights on how to apply best practices in developing a forecast and demand plan, reducing uncertainty of demand, reaching consensus internally, and collaborating with customers and suppliers within the supply chain.

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Author: Stu Heinecke,Jay Conrad Levinson
Number of Pages: 240 pages
Published Date: 25 Feb 2016
Publisher: BENBELLA BOOKS
Publication Country: Dallas, United States
Language: English
ISBN: 9781941631782
Download Link: Click Here
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